Our investment process endeavours to deliver healthy long-term returns while minimizing risk. The steps we follow include:

• Screening Companies
  We begin by identifying companies that meet our investment criteria

• Detailed Evaluation
  From the list above, we study the ones of interest - analysing their business models, market positioning, reputation, management, financials, and governance.

• Creating a Wishlist and a Fair Price
  Based on the in-depth analysis, we compile a wishlist of companies exhibiting traits that align with our desirability framework, and estimate a fair valuation.

• Maintaining Pricing Discipline
  We aim to buy at prices below the fair value or at lower end of the estimated intrinsic value range

• Retaining or exiting Investments
  Once investments are made, they are retained until compelling reasons to sell arise. These reasons include:

  a) the value of the investment growing significantly and becoming disproportionately large within the portfolio, or upon
  b) identifying a superior alternative investment opportunity, or if
  c) our updated understanding of the business and its evolving business realties no longer make it a desirable investment  

Our process often requires us to challenge prevailing market sentiments regarding a company, its sector, or the market as a whole. The conviction to act against conventional wisdom stems from conducting a diligent job in the study phase.

By adhering to this disciplined approach, we aim to ensure prudence and healthy returns in the long run.