Pugmark Fund Capital Advisors LLP (also Pugmark Investment Advisors), is a SEBI-Registered Investment Advisor (RIA) specializing in multicap equity investing. Our research-led approach seeks to identify and invest in businesses that exhibit distinctive characteristics, while being reasonably valued. The resultant portfolios with such investments are designed to deliver healthy, long-term returns.

The term “Pugmark” denotes the footprint of megafauna, and is derived from the Sanskrit पद् "pad" and Greek πούς "poús". In the spirit of “Pugmark Tracking” - a conservation technique used to trace and identify wildlife, we meticulously analyse the footprints of businesses to discern their unique qualities. These footprints include market position, financial metrics and governance history.

Pillars of Our Investment Philosophy

• Assess Capabilities
  We seek businesses that have showcased characteristics supporting superior performance in their respective markets. Developing insights into how these companies outperform helps us assess their sustenance.

• Adhere to Process Discipline
  All our investments are measured using stringent filters on differentiation, profitability, growth and cash flows.

• Adapt to Market Conditions
  While we do not attempt to forecast market or price movements, we adjust portfolios in response to prevailing conditions. During periods of market exuberance we tighten our quality filters, while in downturns we adopt a selectively aggressive investment stance.